The table below contains more information regarding the indicator.
Indicator name |
Alcohol per capita consumption (aged 15 years and older) within a calendar year in litres of pure alcohol |
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Target |
By March 31, 2025, pure alcohol sales per person (aged 15 years and older) in a year are 8.0 litres or less |
Indicator description |
Research shows that per capita consumption is correlated with mortality, burden of disease and other alcohol harms. Per capita sales is a suitable proxy indicator for per capita consumption. A change in volume of sales (increase or decrease) would be reflective of a similar change in volume of consumption. |
Geographical coverage |
Canada, provinces and territories |
Unit of measurement |
Number of litres of pure alcohol sales per person aged 15 years and older in a year |
Calculations |
Volume of pure alcohol sales in Canada / Canadian population aged 15 years and older |
Comments and limitations |
The indicator covers recorded sales of alcohol by volume per capita by liquor authorities and their agencies, including wineries, breweries, and other regulated outlets. The indicator does not capture unrecorded per capita consumption, such as homebrewing, illegally produced or sold alcohol, or alcohol transported into a different jurisdiction. |